AMP email is a technology that allows email marketers to embed the interactive elements like carousels, accordions, confirmation, purchase buttons, etc., into their emails without needing to open a new tab to visit a website.
ESPs don’t support the full range of JavaScript capabilities in an HTML email and carefully control and limit the JavaScript library. Main email service providers, like Gmail, Outlook, Yahoo Mail, and Mail.ru, support AMP technology, meaning you can add AMP elements into the emails for most of your subscribers.
W skrócie - wdrożenie maili które mają więcej funkcjonalności webowych.
Przykład konkurencji:
https://sendpulse.com/support/glossary/amp-email
